Email Marketing

Loved by some and completely misunderstood by others but what is the key to a good email marketing campaign?

I run email campaigns for a lot of businesses and it’s interesting to see how subscribers react to different kinds of brands.  The key to a good email campaign cannot be summarised in one word, but if I had to pick one it would be ‘engage’.  Brands and companies that are able to engage with their audience have a response that their rivals could only dream of.  Here are 5 quick tips on Email Marketing:

  1. Data – always use subscribed data, and never buy it!
  2. Create Interest – do you have some news or any offers?
  3. Mobile Friendly – ensure it’s readable on all formats.
  4. Know Your Goals – make sure readers have a link to follow
  5. Engage with your audience! 

 

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