SEO for B2B vs B2C

SEO as a general rule works better in the B2C, as typically most businesses are not actively searching for products or services at the same rate as consumers meaning companies specifically targeting consumers tend to see better returns from SEO. This isn’t to say that businesses don’t benefit from having a strong search engine presence, but it’s not as powerful as within this sector. Most B2B businesses tend to find a better ROI from email marketing, social marketing campaigns and LinkedIn.

For B2C based firms whereby customers are actively searching for your services at a higher rate SEO can be a much more lucrative method of marketing and a mean of investing in your website. Once visitors have landed on your web page it would be recommended to create a sales funnel in an order to maximise the amount of visitors who interact or buy on your website. From here businesses can also create numerous re-marketing techniques to recapture the viewer once they have left your website.

UK companies ‘unable to scale’ digital transformation plans

Many UK businesses are in serious danger of suffering loss of growth due to a lack of investment in IT or digital systems.

A new report has found that four in every five UK firms are unable to scale plans to their fullest potential with current connectivity arrangements. According to reports only one in five uk businesses are in a position to undertake the required steps forward.

Conducted by dark fibre and business connectivity provider Neos Networks, the report gathered results from 247 UK organisations firms.

Consulting Website Rebrand

We’ve just finished updating the James Augusti Consulting website which can be viewed here:

Further updates to follow….

Thought About Becoming a Twitter Professional?

Any business is now able to apply for a professional profile on Twitter, which enables lots of extra features.

After rolling out a test on selected businesses Twitter is now taking applications from any firms who may be interested joining. Businesses will still need to be checked and only approved if they meet certain criteria, but having such a label or accreditation may be of interest to many businesses.

Google Play Banking Service Plans Paused

Google has put a halt to plans of enabling users a banking service through a Google Play based app. The service was going to be launched to enable users to register for a regular bank/checking account which would be managed by traditional which the user would then manage through the app.

The app was branded as Google Plex service is now thought to have been scrapped permanently due to a series of missed deadlines on other projects. Google had planned to allow users create accounts without banking or overdraft fee’s and create savings targets.

The cancellation of the Plex project has been greeted with disappointment as many felt that the tech giant could have helped shake up the banking industry and benefited the users with a free banking service.

2020 Website Re-Brand

I have finally updated the website making it more up to date with my current portfolio. In business things tend to change extremely quickly and the last website I ever tend to work on is that of your own.

I plan to use this blog more regularly moving forward to showcase more work etc.

James Augusti Consulting

James Augusti Consulting Website Update Coming Soon….


Post to come….

Creating a Social Media Campaign

Creating a Social Media Campaign isn’t as straightforward as you may initially think, not that technically speaking it is hard to create but more from the point of view that there are countless decisions to make in order to best execute your campaign.  Behind all good social media campaigns is a good strategy, so here are some tips to help you get started:

  1. Create a plan before you start
  2. Decide what platforms you will use
  3. Establish what you are looking to achieve
  4. Decide how you are going to engage your target audience
  5. Find software to streamline and schedule your posts
  6. Monitor your campaigns
  7. Enhance your pages with a paid adverts

Hopefully the above tips will provide some guidance, more in depth social media based blogs will be posted over the coming weeks covering each platform in much more detail.

Email Marketing

Loved by some and completely misunderstood by others but what is the key to a good email marketing campaign?

I run email campaigns for a lot of businesses and it’s interesting to see how subscribers react to different kinds of brands.  The key to a good email campaign cannot be summarised in one word, but if I had to pick one it would be ‘engage’.  Brands and companies that are able to engage with their audience have a response that their rivals could only dream of.  Here are 5 quick tips on Email Marketing:

  1. Data – always use subscribed data, and never buy it!
  2. Create Interest – do you have some news or any offers?
  3. Mobile Friendly – ensure it’s readable on all formats.
  4. Know Your Goals – make sure readers have a link to follow
  5. Engage with your audience!