Consulting Website Rebrand

We’ve just finished updating the James Augusti Consulting website which can be viewed here: http://www.jamesaugusticonsulting.co.uk/

Further updates to follow….

Thought About Becoming a Twitter Professional?

Any business is now able to apply for a professional profile on Twitter, which enables lots of extra features.

After rolling out a test on selected businesses Twitter is now taking applications from any firms who may be interested joining. Businesses will still need to be checked and only approved if they meet certain criteria, but having such a label or accreditation may be of interest to many businesses.

Google Play Banking Service Plans Paused

Google has put a halt to plans of enabling users a banking service through a Google Play based app. The service was going to be launched to enable users to register for a regular bank/checking account which would be managed by traditional which the user would then manage through the app.

The app was branded as Google Plex service is now thought to have been scrapped permanently due to a series of missed deadlines on other projects. Google had planned to allow users create accounts without banking or overdraft fee’s and create savings targets.

The cancellation of the Plex project has been greeted with disappointment as many felt that the tech giant could have helped shake up the banking industry and benefited the users with a free banking service.

2020 Website Re-Brand

I have finally updated the website making it more up to date with my current portfolio. In business things tend to change extremely quickly and the last website I ever tend to work on is that of your own.

I plan to use this blog more regularly moving forward to showcase more work etc.

James Augusti Consulting

James Augusti Consulting Website Update Coming Soon….

SEO or PPC

Post to come….

Creating a Social Media Campaign

Creating a Social Media Campaign isn’t as straightforward as you may initially think, not that technically speaking it is hard to create but more from the point of view that there are countless decisions to make in order to best execute your campaign.  Behind all good social media campaigns is a good strategy, so here are some tips to help you get started:

  1. Create a plan before you start
  2. Decide what platforms you will use
  3. Establish what you are looking to achieve
  4. Decide how you are going to engage your target audience
  5. Find software to streamline and schedule your posts
  6. Monitor your campaigns
  7. Enhance your pages with a paid adverts

Hopefully the above tips will provide some guidance, more in depth social media based blogs will be posted over the coming weeks covering each platform in much more detail.

Email Marketing

Loved by some and completely misunderstood by others but what is the key to a good email marketing campaign?

I run email campaigns for a lot of businesses and it’s interesting to see how subscribers react to different kinds of brands.  The key to a good email campaign cannot be summarised in one word, but if I had to pick one it would be ‘engage’.  Brands and companies that are able to engage with their audience have a response that their rivals could only dream of.  Here are 5 quick tips on Email Marketing:

  1. Data – always use subscribed data, and never buy it!
  2. Create Interest – do you have some news or any offers?
  3. Mobile Friendly – ensure it’s readable on all formats.
  4. Know Your Goals – make sure readers have a link to follow
  5. Engage with your audience! 

 

WordPress vs Html

This is a question that I get a lot from customers! Truth is the answer is fully dependable on what you are looking to achieve.  I’ll get a post up over the coming days analysing the pro’s and con’s of both formats.

Personal Introduction

Welcome to my personal business blog where you will find all a range of posts and information on Digital Marketing, Social Media and Advertising.  I am an independent business consultant based in Bournemouth UK.  Having ran businesses for over 10 years and felt bot the highs and lows I’ll be using this space to share thoughts, views and relevant articles.