SEO as a general rule works better in the B2C, as typically most businesses are not actively searching for products or services at the same rate as consumers meaning companies specifically targeting consumers tend to see better returns from SEO. This isn’t to say that businesses don’t benefit from having a strong search engine presence, but it’s not as powerful as within this sector. Most B2B businesses tend to find a better ROI from email marketing, social marketing campaigns and LinkedIn.
For B2C based firms whereby customers are actively searching for your services at a higher rate SEO can be a much more lucrative method of marketing and a mean of investing in your website. Once visitors have landed on your web page it would be recommended to create a sales funnel in an order to maximise the amount of visitors who interact or buy on your website. From here businesses can also create numerous re-marketing techniques to recapture the viewer once they have left your website.
Many UK businesses are in serious danger of suffering loss of growth due to a lack of investment in IT or digital systems.
A new report has found that four in every five UK firms are unable to scale plans to their fullest potential with current connectivity arrangements. According to reports only one in five uk businesses are in a position to undertake the required steps forward.
Conducted by dark fibre and business connectivity provider Neos Networks, the report gathered results from 247 UK organisations firms.
Any business is now able to apply for a professional profile on Twitter, which enables lots of extra features.
After rolling out a test on selected businesses Twitter is now taking applications from any firms who may be interested joining. Businesses will still need to be checked and only approved if they meet certain criteria, but having such a label or accreditation may be of interest to many businesses.
Google has put a halt to plans of enabling users a banking service through a Google Play based app. The service was going to be launched to enable users to register for a regular bank/checking account which would be managed by traditional which the user would then manage through the app.
The app was branded as Google Plex service is now thought to have been scrapped permanently due to a series of missed deadlines on other projects. Google had planned to allow users create accounts without banking or overdraft fee’s and create savings targets.
The cancellation of the Plex project has been greeted with disappointment as many felt that the tech giant could have helped shake up the banking industry and benefited the users with a free banking service.
I have finally updated the website making it more up to date with my current portfolio. In business things tend to change extremely quickly and the last website I ever tend to work on is that of your own.
I plan to use this blog more regularly moving forward to showcase more work etc.
Loved by some and completely misunderstood by others but what is the key to a good email marketing campaign?
I run email campaigns for a lot of businesses and it’s interesting to see how subscribers react to different kinds of brands. The key to a good email campaign cannot be summarised in one word, but if I had to pick one it would be ‘engage’. Brands and companies that are able to engage with their audience have a response that their rivals could only dream of. Here are 5 quick tips on Email Marketing:
- Data – always use subscribed data, and never buy it!
- Create Interest – do you have some news or any offers?
- Mobile Friendly – ensure it’s readable on all formats.
- Know Your Goals – make sure readers have a link to follow
- Engage with your audience!